Here is a fascinating NPR interview with Thomas Peterffy, the Hungarian who invented not one but two things crucial to financial markets today: one of the first computer programs to price options, and high-speed trading.


Today one of the richest in America, Thomas Peterffy recounts his youth in Communist Hungary where as a schoolboy he sold his classmates a sought-after Western good: chewing gum. Let’s disregard for a moment Peterffy’s recent political activities and rewind almost half a century.


Peterffy was a trader on Wall Street who came up with an option pricing program in the 1970s. The Hungarian-born computer programmer tells the story of how he figured out the non-random movement of options prices, programmed it, but could not possibly bring his computer on the trading floor at the time, so he printed tables from his computer with different option prices and brought the papers in a big binder into the trading pit. But the manager of the exchange did not allow the binder, either, so Peterffy ended up folding the papers and they were sticking out of his pockets in all directions. Similar practices were taking place at around this time in Chicago, as MacKenzie and Millo (2003) have documented. Trading by math was not popular, and his peers duly made fun of him: an immigrant guy with a “weird accent”, as Peterffy says. Sure enough, we know from Peter Levin, Melissa Fisher and many other sociologists’ and anthropologists’ research that trading face-to-face was  full of white machismo. But Peterffy’s persistence meant the start of automated trading and according to many, the development of NASDAQ as we know it.


The second unusual thing Peterffy did in the 1980s (!) was connect his computer directly to the stock exchange cables, directly receiving prices and executing algorithms at high speed. Peterffy describes in the NPR interview how he cut the wires coming from the exchange and plugged them straight into his computer, which then could execute the algorithms without input from a human. And so high-speed trading was born.


My intention here is not to glorify my fellow countryman, by any means, but to add two sociological notes:


1. On options pricing automation: although the story is similar, if not identical, to what is described by Donald MacKenzie and Yuval Millo (2003) in their paper on the creation of the Chicago Board Options Exchange, there seems to be a difference. The economists are missing from the picture. The Chicago economists who were involved in distributing the Black-Scholes formula to traders were a crucial part of the process by which trading on the CBOE became closer to the predictions of the theoretical option-pricing model. But in the case of Peterffy and the New York Stock Exchange, the engineering innovation did not seem to be built around the theoretical model. I am not sure he used Black-Scholes, even if he came up with his predictive models at the same time.


What does this seemingly pragmatic, inductive development of algorithm mean for the rise of automated trading? Moreover, how does this story relate to what happened in Chicago at the CBOE around this time, where economics turned out to be performative, where the Black-Scholes formula was what changed the market’s performance (MacKenzie and Millo)?


2. On high-frequency trading: picking up on conversations we had at the Open University (CRESC) – Leicester workshop last week, Peterffy was among the first who recognized something important about the stock exchanges. Physical information flow, ie the actual cable, is a useful way to think about presence “in” the market. While everyone was trading face-to-face, and learning about prices via the centralized and distributed stock ticker (another invention in and of itself), Peterffy’s re-cabling, if controversial, put his algorithms at an advantage to learn about prices and issue trades. This also became a fight about the small print in the contractual relationship between the Exchange and the trading party, but Peterffy’s inventions prevailed.


So much for a trailer to this automation thriller. We can read the full story of Peterffy in Automate This: How Algorithms Came to Rule Our World, a book by Christopher Steiner (2012), who argues that Peterffy’s 1960s programming introduced “The Algorithm That Changed Wall Street”. Now obviously, innovations like this are not one man’s single-handed achievement. But a part of the innovation story has been overlooked, and it has to do with familiarity and “fitting in”. Hence my favorite part of the interview, where Peterffy talks about the big binder he was shuffling into the trading pit (recounted with an unmistakable Hungarian accent):


“They asked ‘What is this?’ I said, these are my numbers which will help me trade, hopefully. They looked at me strange, they didn’t understand my accent. I did not feel very welcome.”


The fact that what became a crucial innovation on Wall Street came partly from an immigrant with a heavy accent, is a case in point for those chronicling the gender, racial and ethnic exclusions and inclusions that have taken place on Wall Street (for example, Melissa Fisher, Karen Ho, Michael Lewis).

Measure and Value

June 21, 2012

Of possible interest to blog readers is Measure and Value, both available as a stand-alone edited book (Sociological Review Monograph Series) and as a special issue of the Sociological Review: an exploration of how issues of measure and value are emerging as central in current social-scientific debate, edited by Lisa Adkins and Celia Lury. For a snapshot of the introduction, see here.

This is a message from Andrew Lakoff via Martha Poon, about what looks to be a very exciting session in November.

4S Annual Meeting

*Scheduled Time:* Thu, Nov 3 – 10:30am – 12:00pm
*Building/Room:* Crowne Plaza, Fuldheim
*Title Displayed in Event Calendar:
*Author Meets Critics – Marion Fourcade, Economists and Societies: Discipline and Profession in the United States, Britain and France, 1890s to 1990s

Session Participants:

Chair: Andrew Lakoff (UCSD)

Discussant: Ted Porter (UCLA)

Discussant: Mary S. Morgan (London School of Economics)

Discussant: Daniel Breslau (Virginia Tech)

Discussant: Marion Fourcade (UC Berkeley)