A project has been launched between the government of Guyana and a London-based firm called Canopy Capital to turn intact rainforest into economically viable, tradable commodities.   

How can it be that Google’s services are worth billions, but those from all the world’s rainforests amount to nothing?” asked Hylton Murray-Philipson, director of Canopy Capital.

[From an article on Mongabay.com]

 

The idea (which piggybacks off of carbon emissions markets) is to create a flow of money for conservation by garnering recognition of the variety of ‘environmental services’ that are generated by rainforest and attributing these with a market value that venture capitalist can invest in.  This sure is a long way from Rainforest Crunch!

The BBC World Service has broadcast a report on the topic (fast forward to 19:45-23:20) and there is a more detailed article on the topic on the environmental website, Mongabay.com.